Brand Identity
Agency: AB Creations
Creation of a new logo and brand identity in response to a thorough renovation of several buildings in the main shopping area of the city. This proposal included designs for posters, billboards, flyers, shopping bags, ...
However shopping remains the most important aspect of Het Pand, it is much more than a shopping centre. There are great catering establishments, grass areas and the information services such as the town hall and post office are also located here. So it is more of a central meeting place where you will probably run into someone you know, to have a chat, to have a drink on a terrace and to soak up the friendly atmosphere.​​​​​​​